Data-inspired Fundraising

Data-inspired fundraising can help you get more donations from more people!

By taking a critical look at your retention rates, gift amounts, new donors, and other priority fundraising data points, you’re already setting yourself apart from the “see-what-sticks” common course for many nonprofits. 

The Fundraising Effectiveness Project (FEP), sponsored by the AFP, provides non-profit fundraisers tools to track and evaluate their annual giving – empowering them to increase giving at their organizations. Based on recent FEP data – representing giving trends among more than 6,000 nonprofits from the same quarter last year - I identified the most pressing categories for your organization:

  • New donors are down -9.5%
  • Revenue has dropped -7.3%
  • Donors are down -5.8%
  • Reactivated donors are down -1.1%

If you’re a details person, you can find everything at FEP.


Access your fundraising data

Trends are great, and these numbers serve up a healthy dose of trepidation around the status quo – showing us it’s time to think a little differently. But, what’s really going to guide your fundraising strategy is a critical look at your data – and FEP makes that available, too.

It’s your turn! The Fundraising Fitness Test (FFT) will take the data from your fundraising programs and deliver a report on your performance from year-to-year.

Operationalize your fundraising data

The Killoe Group helps you take your report from interesting to operational.

A fundraising report that illustrates your performance on key indicators like new donors, revenue, donors, and reactivation is a useful reality check to show what’s working and what isn’t. However, it isn’t going to do much sitting on your desk.

But, what do you do now? How do you identify and seize opportunities gleaned from your fundraising data? How do you improve giving through data-inspired fundraising?

This is where The Killoe Group comes in. We’re data-nerds at-heart (literally, we teach a course on this stuff) and we’re here to remove the blinders from your fundraising program. We’ll get you from zero to sixty: run your report, analyze the data, AND join you one-on-one to develop a personalized improvement plan tailored to your unique opportunities and challenges.

Get your data-inspired fundraising improvement plan!

Let the Killoe Group pull your report, analyze the findings, and work directly with you to formulate a personalized data-inspired fundraising improvement plan.