So much data: what matters, what doesn’t?
You get it: evidence-based, performance-based, data-inspired, or whatever you choose to call it – you understand that there are some incredibly effective ways to prioritize your fundraising efforts where you can have the greatest impact.
But does the thought of data-inspired fundraising have you feeling overwhelmed?
Good news: you don’t have to be a data analyst in order to strategically expand your fundraising opportunities. You can look at a couple of key metrics to track performance over the years – and improve where it matters most.
Starting points for data-inspired fundraising
We’ve narrowed down the seemingly endless categories and comparisons you could be pulling from your CRM to the information that matters most to increase your fundraising. Think of this as your starter pack to data-inspired fundraising.
Easily access and isolate the fundraising data that matters
Tracking your new donors, newly retained donors, revenue, donors, and recaptured donors is how you can start evaluating your fundraising performance in a meaningful way. But how do you get your hands on this information and how do you begin to evaluate what’s great, what’s pretty good, and what’s lacking?
In short, pretty easily!