So much data: what matters, what doesn’t?
You get it: evidence-based, performance-based, data-inspired, or whatever you choose to call it – you understand that there are some incredibly effective ways to prioritize your fundraising efforts where you can have the greatest impact.
But does the thought of data-inspired fundraising have you feeling overwhelmed?
Good news: you don’t have to be a data analyst in order to strategically expand your fundraising opportunities. You can look at a couple of key metrics to track performance over the years – and improve where it matters most.
Starting points for data-inspired fundraising
We’ve narrowed down the seemingly endless categories and comparisons you could be pulling from your CRM to the information that matters most to increasing your fundraising. Think of this as your starter pack to data-inspired fundraising.
- New Donors
- New Retained Donors
- Recaptured Donors
The people giving to you for the first time. Expanding your pool of donors is always a good thing!
New Retained Donors
Your donors who gave to you for the first time last year, and gave again the following year. The repeat giving from these folks shows the value of your stewardship efforts.
The amount of money you’re bringing in. This is the big-picture look at how successful you are raising funds to support your programs.
The number of people donating to your organization. Exactly how big is your army of support – and is it growing or shrinking?
People who have given to you in the past, stopped for some reason, and are back supporting you now. They loved you once, you reminded them why, and they returned.
Easily access and isolate the fundraising data that matters
Tracking your new donors, new retained donors, revenue, donors, and recaptured donors is how you can start evaluating your fundraising performance in a meaningful way. But how do you get your hands on this information and how do you begin to evaluate what’s great, what’s pretty good, and what’s lacking?
In short, pretty easily!
The Fundraising Effectiveness Project (FEP) is sponsored by the AFP, and aims to give nonprofit fundraisers tools to track and evaluate their annual giving – empowering them to increase giving at their organizations. One of these tools is their Fundraising Fitness Test (FFT) – a report that will analyze your organization’s performance on these metrics, compared to 6,000 other nonprofits.
Get your report
Let the Killoe Group access your report AND develop a personalized fundraising improvement plan to start putting your data to work for you.
We’re data-nerds at-heart (literally, we teach a course on this stuff) and we’re here to remove the blinders from your fundraising program. We’ll get you from zero to sixty: run your report, analyze the data, AND join you one-on-one to develop a personalized improvement plan tailored to your unique opportunities and challenges.