I've always advised clients that they should raise more money the weeks AFTER their gala than they do during their gala. Yes, tell your donors about what you do - but leave them wanting to learn more. Follow up with prospects after the event, asking if they have any questions or would like to hear more.
Read MoreThis past weekend my wife and I had the opportunity to attend a fundraising gala for an organization I support. It is important to point out right away that this is an organization that is close to my heart - not my wife's!
Read MoreDoes your organization have a strategic plan? Do you have an idea of where you want your organization to go in the next three to five years? This is imperative to ensure success - you can’t guess where you’re going, you have to plan to get there.
Read MoreIn this “lull” before “gala season”, now is a good time to look at your data and clean it up! Run a duplicate record search, run your data through the NCOA (National Change of Address) database, perform an e-mail append, etc.
Read MoreWith the new year upon us, non-profit organizations too often tend to use the first few weeks of the month to recover from the holiday giving season, clean out old e-mails, organize their offices, and stress about the months ahead. But during this “downtime”, non-profit executives should perform important tasks and ascertain critical information to ensure their organization is on the right path.
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